*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.

Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.

This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.

This is exactly how anything related to kids should be!!! I mean add some colours guys

Behind every great project is a creative process.

This is the behind-the-scenes of my Envato Challenge – Human by Design submission, where I share how I transformed an idea into a complete visual campaign.

Hope you enjoy the journey as much as the final result! 🎬✨

#EnvatoChallenge #HumanByDesign #VideoEditing #MotionDesign #CreativeProcess #Contra

nice work! Feel free to drop the final ocean video in the comments so it's all in one place.