OG Hair Extensions came with a vision that took a little exploring to bring to life. I started by creating different logo concepts, then had a conversation with the client to better understand the look she wanted. That helped me move towards something bolder, with glitter, rich colors, and a touch of royalty. Once we settled on a direction, I developed the logo and created packaging mockups and short transition videos to help the client picture how the identity could look beyond the logo itself.