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made this menu design last night because apparently sleep wasn’t on the agenda 😂
really happy with how this one turned out!
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In university, one of my professors kept using the word "suficiencia." There isn't a clean translation for it, but the idea was strict: if a detail adds meaning to the concept, it stays. If you're adding it just because it looks nice, it goes.
I didn't think much of it at the time. Now it's the question I ask before every project ships.
What's the one thing you were taught early on that you still use on every project?
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Power & Energy brand identity — Red or Green? 🔥🌿
Same logo mark, two completely different moods. Which one says "power & energy" louder to you?
🅰️ Red-Orange — bold, intense, high-voltage
🅱️ Green — organic, fresh, calm energy
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Two logo directions for tuesdae 🍪
A DTC premium cookie brand built around a simple idea: ugly Tuesdays deserve gorgeous cookies.
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Option A is giving me a little Instagram-R controversy 😅 (are you aware of that?) love the type, but that “S” makes you look twice.
Classic Crumble wins for me. 😍