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I'm working on the brand identity of a learning & development brand and came up with this logo, then I did a cool animation 💫.
Nice one, Jose!
Thanks @Damilola Adelaja
You’re welcome
Super cool!
Thanks @Chantal Jemmott
That lime and black combo has serious energy for a learning & development brand, most brands in that space play it so safe. Did you consider a more literal symbol first, like a book or a graduation cap, or was an abstract mark always the direction?
Hey, thanks so much for your comment. We actually did consider the typical book symbol, that could also be reprsented as an arrow and what not. But we ended up settling with this one that presents direction, movement, energy because the hypothesis that we were going for is...
🤍
The animation makes the mark feel like it's mid-motion even as a still. What almost made the final cut before you landed on this version?
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I’m working on the packaging for PLOP, a playful sparkling fruit drink, and I’ve been experimenting with the front-of-can layout.
Which one feels stronger?
26 voted
59%
18 voted
41%
44 votes
Closed
Option B looks much better. The one with the Plop placed on the side just doesnt feel right
Hello Guys!
New day, new animated post here! One of my favorite branding projects
The contrast between the clean black system and that glowing orange 3D style works really well. Feels like an identity that could carry across product, web, and social without losing its character. Nice work, Artur.
If I ever open a restaurant this is the type of branding I'd want(not loud , just simple enough to carry the message)
The fork doubling as the K's leg and the flame standing in for the ampersand means the wordmark explains what the place cooks before anyone reads it — more load-bearing than the maroon-and-cream palette people usually praise first.