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I'm working on the brand identity of a learning & development brand and came up with this logo, then I did a cool animation 💫.
Nice one, Jose!
Thanks @Damilola Adelaja
You’re welcome
Super cool!
Thanks @Chantal Jemmott
That lime and black combo has serious energy for a learning & development brand, most brands in that space play it so safe. Did you consider a more literal symbol first, like a book or a graduation cap, or was an abstract mark always the direction?
Hey, thanks so much for your comment. We actually did consider the typical book symbol, that could also be reprsented as an arrow and what not. But we ended up settling with this one that presents direction, movement, energy because the hypothesis that we were going for is...
The animation makes the mark feel like it's mid-motion even as a still. What almost made the final cut before you landed on this version?
The bold black mark on the bright green pops a lot. Nice logo, Jose.
Simple. Straight. Cool.
Nice motion and color work!
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