Building a brand identity for a B2B tech consulting firm is harder than it looks, you need to sit at the table with McKinsey and BCG while owning something they can't
This is one of my proudest brand guideline projects. Helped WidaTech (Jakarta & Singapore) shape a new visual identity from strategy to system, 66 pages covering positioning, logo, color, typography, and imagery.
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A clean and modern e-commerce website concept for a medical technology brand, designed to make product discovery simple while presenting complex products in a clear and approachable way. The design combines a structured layout, strong product imagery, clear navigation, and responsive screens to create a professional shopping experience.
Not everything worth buying should be bought in a hurry. That idea shaped the Seram. e-commerce experience. Built around small-batch stoneware, craftsmanship, and everyday rituals, the website was designed to feel more like a quiet studio than a busy online store.
The experience brings together:
→ Seasonal collections
→ Curated product discovery
→ Craft and studio storytelling
→ Practical product details
→ Customer reviews
→ Clear shopping paths
The visual system stays warm, editorial, and restrained so the objects remain the focus. Because when something is made with patience, the digital experience should give people a reason to slow down and appreciate it.