The goal was to transform a simple product photo of an empty perfume bottle on a white background into a premium fragrance concept. Using AI-assisted design, I created a complete visual identity and placed the original product into polished commercial scenes while preserving its key shape and details. The creative direction focused on understated luxury - elegant and premium, without making the visuals feel overly ornate or artificial. This concept demonstrates how a basic product image can be transformed into high-end e-commerce and advertising content using AI.

Day 12/30 of my hero section challenge.

Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.

Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.

Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.

12 down, 18 to go.

Built on the Viper template by Westhill Studio, adapted and customised by me.

Imagery and video generated with AI.

brilliant