A first look at 350 ENERGY, an upcoming energy drink brand I designed the visual identity and pac...A first look at 350 ENERGY, an upcoming energy drink brand I designed the visual identity and pac...
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A first look at 350 ENERGY, an upcoming energy drink brand I designed the visual identity and packaging for.
The direction: bold typography, metallic finishes, and a cold, premium feel. For the product visuals, I brought that into focus with ice, condensation, and crisp white lighting.
The 350 ENERGY renders look insanely clean, Ulises! 🧊⚡
That ice and condensation lighting setup is spot on. As you finalize the packaging identity, if you need high-energy 3D CGI product motion, liquid simulations, or commercial video ads to bring this drink to life for launch,...
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙