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Sleepy Owl Protein Cold Coffee — Owl Observation POV Campaign
A spec carousel campaign built for Sleepy Owl's Protein Coffee.
Concept: The Owl Observation POV — using the binocular frame as the owl's literal point of view, watching real human morning moments before the product ever appears. The owl observes. Never announces. The consumer discovers. Never gets sold to.
Format: 5 slide Instagram carousel
Brand: Sleepy Owl Coffee
Type: Spec work
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In the name of Allah, the Most Compassionate, the Most Merciful
This is a concept that came to me while imagining what might remain after the complete collapse of life on Earth. In a distant future where the planet has become an endless wasteland of ruins, storms, and forgotten civilizations, the last trace of humanity survives in the form of a colossal moving city built in the shape of a giant elephant. Known as the Elephant City, this mechanical titan endlessly wanders across the dead world, carrying the remnants of human knowledge, technology, and history upon its back. No humans are ever seen, and no living creatures remain; their existence is only felt through the abandoned infrastructure, automated systems, and silent architecture that continue to function long after their creators have vanished. As the Elephant City journeys through ancient ruins and mysterious landscapes, it becomes both a monument to a lost civilization and a symbol of humanity's final legacy, searching for meaning in a world that has already reached its end.
Created for me.
A collection of random thoughts, alternate timelines, GTA loading screens, underwater server cooling systems, spider-sense incidents, and a room that exists somewhere in another dimension.
Not every project needs a client.
Sometimes personal experiments become the place where taste develops, ideas connect, and creative risks feel worth taking.
Instagram: @bhagtani_varun
Do check it out here as well and let me know on insta as well !
Where does your best work come from?
A) Design for Client...
B) Design For you..
This time - i felt it was "Design for you" - for me :)
GTA and underwater Selfie is my favorite...
2 voted
33%
4 voted
67%
6 votes
Closed
B for me. Client work sharpens execution but personal projects are where you actually find your voice. The Pixtap concept has a distinctly different energy than most portfolio work precisely because there's no brief constraining it.
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