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Full rebrand for Axepta, BNP Paribas' payment solutions brand. I led the project from concept to delivery: brand platform and creative concept, visual identity, rollout across all touchpoints, and art direction of the photo shoot. The goal: give a technical B2B payment brand a clear, modern and human face, while staying aligned with the BNP Paribas group.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Here’s hoping this is just the first chapter of an exciting journey with him and his team.
👍 nicely done
The thing I keep relearning: a design is never finished because someone ran out of ideas. It's finished because someone decided to stop. Knowing when to stop is the hardest part.
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Does an AI brand still need to look like an AI brand?
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We built a clean, approachable system around movement, connection and continuous improvement, without leaning on the usual futuristic tech clichés.
The idea was simple: make AI feel like useful business infrastructure, not something you need to be an expert to understand.
As AI becomes part of everyday business, do you think brands still need to visibly signal “AI”?
Full case study below 👇
Great design it feels alive 🎉🎉❤️❤️
