DMC Wellness is a holistic health brand dedicated to the harmony of mind, body, and spirit. Our identity centers on "The Integrated Self," reflecting a modern, accessible approach to personal vitality and communal healing.
Construction The logo is built on a monolinear grid that blends typography with human anatomy:
The Crown: The top circle represents the Mind, symbolizing mindfulness and clarity.
The Core: The central "M" forms a Human Silhouette with arms raised, signifying growth and the "Life Force."
The Embrace: The flanking "D" and "C" act as Protective Brackets, representing a safe environment and the continuous cycle of self-care.
Merging geometric precision with organic human forms, the logo serves as a visual promise of balance. It communicates that true wellness is an interconnected journey where the individual is supported by both structure and flow.
JOTA is an Argentine field hockey brand built for players who play with personality. The founder reached out to rethink how the brand shows up beyond the stick itself.
What if sending money felt a little more like giving a gift?
For Nova, I explored a banking app that brings payments, cards, and a bit of personality together. You can check your balance, browse recent transactions, send or request money, top up, and pay bills.
My favorite part is the digital postcard feature. Before sending a transfer, you can add a little illustrated card—a heart, a birthday greeting, or a playful character. A simple way to make birthday money or a thank-you feel more personal.
I carried that same 3D character into onboarding, pairing it with bold red gradients and large, clear payment details. There’s room for play, while the recipient and amount stay easy to check.
Would you add a postcard to a transfer? I’d love to know what occasion you’d use it for.