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Organized Chaos is an art and design exhibition curated by Entrensta, exploring the beauty within disorder. The project embodies the balance between structure and spontaneity, showcasing works that celebrate experimentation, abstraction, and typographic freedom.
The visual direction blends bold layouts, expressive compositions, and raw textures to reflect the duality of chaos and control. Developed as a conceptual case study, the project reimagines how visual identity can transform an event into an immersive creative experience.
View Full Project : https://www.behance.net/gallery/254348359/Organized-Chaos-Conceptual-Event-Identity
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The goal with OREYN was to create a skincare brand that felt luxurious, calm, and refined without making it feel too cold or clinical.
During the moodboard phase, I kept coming back to rich burgundy tones, soft neutrals, botanical details, and elegant typography. That direction felt like the right balance between nature and sophistication.
From there, the visual identity started to take shape around one simple idea: making everyday skincare feel more intentional.
The botanical elements brought in a natural, softer side, while the serif typography and deeper tones helped give the brand a more elevated feel.
That mix became the foundation for the packaging, campaign visuals, and the overall look of OREYN.
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