The fastest way to know your brand is broken isn't a survey. It's listening to your sales team's first 30 seconds on a call.

If they're saying anything that contradicts the homepage, the brand is already losing deals.

I worked with a B2B platform last year where the founder kept apologizing on calls: "ignore the website, it's a bit out of date." Eight months out of date, in fact. They'd repositioned, moved upmarket, added a second product. The site was still selling to the company they used to be.

The "rebrand" they thought they needed was a homepage that didn't make their own sales team flinch.

We killed the identity scope mid-project. Locked the positioning. Rewrote the narrative around the new buyer. Rebuilt the homepage and one product page in Framer. Tuned the existing visual system to match.

Three weeks of work. The apology disappeared from sales calls. The "rebrand" conversation went with it.

Most brand problems aren't brand problems. They're surface problems wearing a brand costume. And the surface that lies loudest is almost always the one your sales team is trying to hide.

Looks great

How are we handling art theft online?

I know not everyone here sells their work, but this issue is getting worse—and it’s quickly becoming something that affects all of us.

The first challenge is AI-driven enforcement used by large companies. These systems scan the internet and flag anything they believe is connected to their brand, often sending automatic cease-and-desist notices to artists. The problem is, these bots are far from perfect. Companies know this, but as long as they’re protecting their bottom line, the burden falls on artists to sort it out.

The second issue is outright piracy. As artists, we all draw inspiration from one another—that’s part of the creative process. But what’s happening now goes far beyond inspiration. The amount of direct copying and reselling of original work is overwhelming. Even worse, when you ask for your work to be removed, many refuse. Some even demand proof of copyright ownership for every piece—which, as we all know, is unrealistic given the time and cost involved, and undermines the nature of creating.

The third issue is the lack of meaningful enforcement. There’s no real system in place to protect artists at scale, and very little support when something goes wrong.

I recently dealt with this firsthand on one of my prints, which led me to start thinking—should we be approaching this more collectively? Is there a way for artists to come together, share resources, and better protect our work?

Such a great debate to have! I think, just like copyright protects certain creations, there should be something for each creative work. Hopefully it develops sooner than later