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I’ve decided to officially offer my bookkeeping services under a new name: Red Ledger.
The logo is intentionally hand-drawn, loosely written, and a little rough around the edges. I wanted it to feel less like a polished financial institution and more like what the name suggests: a practical red ledger kept by a real person trying to keep the numbers organized.
That low-budget, approachable feeling is part of the identity. Bookkeeping doesn’t need to feel intimidating or overly corporate. It should feel clear, useful, and dependable.
Red Ledger provides remote QuickBooks Online bookkeeping support for U.S.-based small businesses and independent consultants. I’m currently accepting up to four clients at $600/week for ongoing support.
I’m excited to start building this side of my work, and I’d be happy to connect with anyone who could use help keeping their books organized.
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Which direction would you choose for a pet brand? 🐾 I created these hand-drawn illustrations for Stormi & Co, a pet & human accessories brand, featuring the owner’s own pets. 🐶🐱 The goal was to create a playful, warm, personal visual language that could work across packaging and brand touchpoints.
A: Character-focused, with the pets as the main storytelling element
B: More graphic and brand-focused, combining illustrations with typography, shapes, and playful layouts
Which feels stronger to you, and why? Is it the personality, emotional connection, brand recognition, or how well it could translate across packaging? 👀🐾
17 voted
45%
21 voted
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Character focused for me ! Love them all tho. ❤️
The mark behind ASTRAL.
Probably one of our favorite details from the whole project.
This is underrated, looks very cool!
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The signature-style wordmark was a great choice for this, Sydelle. It feels premium without becoming too formal, and seeing it across the golf balls, apparel and interior signage really sells the identity as a complete brand system.