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Luxury brand identity concept created using AI-assisted design and refined with professional editing for a clean and elegant final result.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
Amazing work
MOONIQ — Visual Identity System
Mooniq is a leading digital marketing agency specialized in social media, blockchain, and Web2 consulting. Its new identity reflects a bold and futuristic vision, inspired by exploration and constant innovation. A system built to express ambition, trust, and elegance, positioning Mooniq as a guide for brands reaching new heights.
The brand required an identity that could embody its innovative spirit, strategic mindset, and futuristic vision.
This visual identity was designed to capture Mooniq’s essence: a forward-thinking agency inspired by the concepts of exploration, technology, and limitless growth. Every element of the system —from the logo to the typographic and chromatic choices— was created to establish a sophisticated and aspirational brand presence.
2025© - Jv® Studio. — Enmanuel Jimenez V. All rights reserved.
Featured project in Graphic Design / Branding by @behance
Art DirectionBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopFigmavisualidentitybrandingcasestudy
Animation is dupe!
🏷️ The Project Metadata
Project Title: DeVine Wines — Luxury Brand Identity & Digital Experience
Role: Lead Brand Designer & Creative Director
Tools Used: Figma, FigJam, Envato AI Hub, CapCut
Project Description
Project Overview
DeVine Wines is a premium luxury rebrand built on the intersection of human creative direction and generative AI tools. The project demonstrates how to break past predictable automation to build a deeply rooted, cohesive, Michelin-star brand identity across digital, physical, and hospitality ecosystems.
The Creative Journey
The Human Pivot: The initial automated generations yielded highly predictable industry clichés (a standard wine glass and grapes). Recognizing the need for depth, human curation stepped in to pivot the concept toward authentic sommelier history: the traditional silver Tastevin cup.
Refinement & Customization: Transforming flat, geometric AI sketches into high-end brand assets by injecting reflective liquid-platinum textures and high-contrast studio lighting profiles.
The Physical Ecosystem: Scaling the visual assets into bespoke physical retail goods, featuring laser-engraved wooden collector boxes, structured charcoal-and-leather totes, high-shine apparel, and beautifully frosted, etched glassware.
The Digital Flagship: Translating the premium physical aesthetic into an immersive, editorial dark-mode e-commerce web presence styled with sophisticated typography.
The wooden gift box packaging really sells the luxury angle before anyone even opens the bottle. Was that packaging part of your original scope or something that grew out of the brand identity work?
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