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a MA Kakurega is a fictional Japanese retreat concept centered around a single, quiet idea - ma, the intentional space between moments. Drawing from the stillness of traditional Japanese sanctuary culture and shaped by a modern sensibility, it explores what luxury looks like when it asks nothing of you.
This is a personal portfolio project, born from a love of atmosphere, narrative, and considered design. The creative concept, brand strategy, and visual direction are entirely my own. Imagery was brought to life through Midjourney, further developed and refined in Adobe Firefly, with mockups produced through Al-assisted photography and compositing.
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Editorial or commercial — which hero closes the sale?
Option A whispers. Oversized serif, cream, editorial pacing. You feel the brand before you read a word.
Option B speaks first. Clean sans, red cuts through, products visible above the fold. No waiting.
Same Figma file. Same Liquid codebase. Two completely different conversations with the customer.
Which direction would you take to production?
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option A colour is nice
Small details I use as the foundation for building a brand experience. I made keychains/charms that align 2 of the many archetypes prevalent within Afrospiritual culture. As I build out Orugaagii's brand world, I am anchoring different houses where members can sort themselves by taste, interests, and aspirations. Which are you drawn to?
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Anansi House is better
The Editor Behind Every Story
Concept
For this reinterpretation, I imagined CapCut not as a tool, but as a lifelong storyteller—the invisible editor helping us make sense of the moments that shape who we become.
The film follows a young man who discovers a letter written by his 10-year-old self. As he revisits the dreams, expectations, and promises contained in the letter, he realizes that while life did not unfold exactly as planned, every experience, relationship, and memory became part of a story still being written.
CapCut is reimagined as the editor behind every story—quietly helping us preserve, connect, and give meaning to the chapters of our lives.
Creative Process
The visual development began inside CapCut Design Studio, where I explored references and inspiration from the existing asset library to establish the emotional tone and visual language of the film.
Using Design Studio, I generated the key still images for each scene, developing the characters, environments, and cinematic moments that would form the narrative. These images became the visual foundation of the project.
The generated stills were then animated and sequenced in Runway to create motion, allowing the story to unfold through a series of interconnected moments and memories. Throughout the process, the focus remained on creating an emotional journey that reflected the film's central idea: that every life is a story still being edited.
Final Message
Every life is a story still being edited.
You were never writing it alone.
CapCut — The Editor Behind Every Story.
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