Small details I use as the foundation for building a brand experience. I made keychains/charms that align 2 of the many archetypes prevalent within Afrospiritual culture. As I build out Orugaagii's brand world, I am anchoring different houses where members can sort themselves by taste, interests, and aspirations. Which are you drawn to?
For Patta, a Brazilian pet-lifestyle brand, the wordmark leans like a pair walking side by side, and dog-tag shapes frame everything from packaging to Barkz, its collectible charms.
I'm designing the online store for FizzPop, a craft soda brand: all-natural sodas, sparkling waters and botanical tonics.
Flower Fizz(A): eggshell, tiger orange and deep ultramarine, with flower shapes and stacked colour swatches for the flavours
Corner Shop(B): lime, soft blues and navy, editorial layout with a giant wordmark and menu-style flavour tiles