The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I'm taking freelance work again, and this time I'm pointing it at branding and web design.
I still love UX and I don't think that changes, but the culture side of tech has been shifting in a way that doesn't sit right with me, and somewhere in the middle of noticing that I realized the work I keep reaching for anyway is brand work, which means logos, packaging, color, type, and then building the site that carries all of it.
The timing works out, because I'm in my senior year of my graphic design degree and I finally have room for outside projects again. Mostly I want to make fun things, the kind of brands that pick a palette and actually commit to it instead of playing it safe. If that sounds like what you're building, come say hi.
If that's what you're building, I'd love to talk.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Human by Design — NOCAFF ☕🧢
For the Envato Challenge, I created NOCAFF, a coffee brand inspired by Gen Z culture, internet slang, and fashion editorials. Instead of following traditional coffee branding with warm browns and vintage café aesthetics, I explored a bold visual identity using electric blue, orange, black, and white, building a brand that feels playful, contemporary, and unmistakably digital.
Using Envato as my primary creative toolkit, I developed the complete brand experience—from logo design, typography, packaging, mockups, and visual identity to a fully art-directed commercial. I used Envato Elements for fonts, mockups, music, and creative assets, while Envato AI helped me generate the initial campaign visuals that became the foundation for the final film.
✨ Human by Design moment:
AI-generated possibilities, but it didn't define the brand.
The biggest creative decision was rejecting what was expected. Coffee brands usually lean into earthy palettes and cozy aesthetics, but I deliberately chose a bold, fashion-forward direction. Throughout the process, I refined prompts, changed lighting, camera angles, compositions, styling, and pacing until every image and every frame felt consistent with the world I wanted NOCAFF to live in.
The final result isn't just an AI-generated campaign—it's a brand shaped through creative direction, taste, storytelling, and human judgment.
AI generated the possibilities.
Human creativity built the brand.
Created with Envato Elements + Envato AI
Envato Elements used:
Fonts | Mockups | Graphics | Photos | Music | AI Image Generation | Creative Assets
#envatochallenge #HumanByDesign #Envato
Brand DesignPackaging DesignAdobe IllustratorAdobe PhotoshopEnvatoenvatochallengehumanbydesignenvatoai
Electric blue and orange for a coffee brand is such a deliberate break from the earthy default, and it actually reads as more Gen Z because of it. The sunglasses and street styling in the shots sell the fashion editorial angle well.
As a Squarespace designer I am SO excited for the Finish Layer tools they just dropped. I already loved Squarespace for the easy drag and drop interface, but this adds a whole new level to my work.
Which of the tools are you the most excited to try?
Those tools makes the work more fun and clean
WIP 🚧
Brand Guidelines for Awbeet are coming together.
Building a system that goes beyond just a logo—covering typography, color, spacing, iconography, and visual principles to create a brand that's consistent across every touchpoint.
Still refining a few details, but I'm excited about how it's shaping up.
#BrandIdentity #BrandGuidelines #VisualIdentity #BrandDesigner #DesignProcess #WorkInProgress
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?