I'm starting to get my work uploaded here. This is one of my primary case studies where I led the experience design of a digital transformation initiative, which consisted of unifying a Midwestern telecom company's five existing websites into a single experience.
That motion-blurred campaign shot with the spaced-out wordmark sets the tone straight away. You can tell when one person owns both the brand and the site. Did you carry the blur into the Shopify store as well, on hover states or the hero?