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:I have worked on Facebook and Instagram advertising campaigns, including Lead Generation, Traffic, and Engagement campaigns. My work includes campaign setup and management, audience targeting, and creating ad campaigns for businesses such as agencies and clothing brands. This portfolio showcases examples of my previous Meta Ads campaign work and ad creatives.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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outstanding🔥
Earlier this year, the founder of Marlo Health 🐾 reached out with a simple ask: help edit some TikToks. They had ONE post live, 965 views, and 0 followers everywhere else.
What followed was a full content strategy build from scratch: pillars, cadence, on-camera coaching, a repurposing system so a founder with zero production capacity could still post consistently, and a whole lot of testing what actually worked vs. what just got comments.
TikTok is now at 449 followers with a top video hitting 191.8K views. Instagram and YouTube Shorts both went from 0 to real, growing audiences.
The part I'm proudest of isn't the viral video, it's the moment the data told us to post LESS. Going from daily posting to 3x/week, and getting way more selective, is what actually built the brand instead of just noise.
Full breakdown (with the strategy shifts, what flopped, and what worked) here: https://contra.com/p/QQl6grPA-content-strategy-and-content-creation-for-marlo-health?r=aletello
And honestly, having Marlo, the cutest golden, as a client is a highlight in itself.
Congrats - felicidades @Alejandra Tello !! I could watch Marlo eating, all day 😂
