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A Study in Equestrian Fashion, A Monochrome Study, A Quiet Visual, A Study of Patience
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An editorial exploration for VERA JOE® Autumn/Winter 2026.
Exploratory Brand Identity & Visual Campaign.
Like the art direction
AI didn't take my job. It became my business partner.
Every designer I know is asking the same question right now: what's left for us when AI can make something pretty in 10 seconds?
Here's my honest answer, from branding and from product.
The way I work has completely changed. Moodboards, variations, mockups, even clickable prototypes: what used to take days now takes hours.
But here's what nobody says out loud: people are making a lot of pretty things. And pretty doesn't build a brand.
Pretty doesn't tell a stranger why they should trust you.
Pretty doesn't make your offer clear in 5 seconds.
Pretty doesn't fix the screen where users give up.
That part is still on me. It's actually most of my job now.
So I stopped seeing AI as a competitor. It does the drafts, I do the thinking, and my clients get both, faster.
Designers, how has AI changed the way you work this year?
Wonderful presentation and I like your thought you shared
Currently exploring a book design focused on making complex information easier to understand through visual language. Playing with typography, data visualization, and graphic systems to give the subject a more editorial feel.
This is a trully elegant and impressive design concept.
I love it.