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Nonfiction Book Cover Design | Business & Finance Book Cover
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Here’s how I determined the visuals for this personal project.
Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?
From there, I structured the flow as:
Object → Observation → Deconstruction → Experimentation
This structure was then translated into each shot you see in this motion design video.
For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.
This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.
Which shot do you find the most visually satisfying?
Concept, Design & Animation by me
Which one would you choose as the cover for Nuwra? 👀
I’ve been refining the presentation for my Nuwra fintech app & brand identity case study, and I’m currently deciding between two cover directions.
01 - Product-focused
Clean, minimal, and puts the Nuwra product front and centre.
02 - Brand + lifestyle
More expressive, combining the brand, product, and the feeling behind the experience.
Both tell a different story, but I can only pick one.
Which cover would you go with, 01 or 02?
Would love to hear your thoughts.
1 voted
33%
2 voted
67%
3 votes
Closed
02, but only because it's a case study cover - it has to sell that you understand the customer, and the product shots are already inside. If this were the app store listing I'd flip it, since there the job is to explain the thing in one glance.
The N monogram sitting right where the droplet would land is a nice touch for a bio tech brand, feels intentional rather than decorative. Was the water/petri-dish visual part of the brief from day one, or something you pitched after seeing the monogram work on its own?