A strong packaging system should make one product distinctive—and the next ten unmistakably part of the same brand.
Haloist pairs a deep burgundy palette with clear information architecture, refined typography, and elevated production finishes. The system is designed to preserve recognition and consistency as the skincare line grows.
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.