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Turn your SOP into a one-page checklist.
Plain words, one action per line, in the order you do them.
Keep the full doc for training, and the checklist for every day.
If it doesn't fit on one page, split the task.
Where does your checklist still spill onto page two?
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Most landing pages I'm asked to fix have the same problem: they talk about the business before the customer.
The structure I start with for a Framer landing page:
1. Headline: the result your customer wants, in their words
2. Proof right under it: logos, a review or a number
3. The problem you solve, and who it's for
4. How it works, in 3 steps
5. One clear call to action, repeated at the end
If a section doesn't help someone decide, it can probably go.
Launching something soon? Send me a message and I'll sketch the page structure with you.
Does your coaching program look like a method, or like a list?
A client of ours teaches a three-stage method for course creators. In the first draft it lived in a bullet list, and nobody remembered it.
So we gave it a shape:
One line connects the stages. A visible path tells the reader there is an order, and that they are somewhere on it.
The middle stage gets the weight. Stage two is where the real work happens, so it's the only dark card. The eye lands there first.
Every stage is a verb. Map, Build, Launch. A method people can repeat is a method people buy.
A list explains. A path promises progress.
How do you show a method on a sales page?
The middle stage carrying the weight is the detail that makes this work. One dark card gives the eye a single anchor, and the rest of the path reads in order around it. The verbs help too, Map, Build, Launch reads like something a buyer can actually repeat. How does the path...
Problem: Small teams lose hours every week to copy-paste work — moving data between tools, chasing updates, and doing the same manual steps again and again. Build: With my service One AI Automation Built for You — $150, one fixed price — I build one automation for you in n8n, Make or Zapier, wired into the tools you already use, tested end to end, and handed over with a short walkthrough so your team can run it. Result: One repetitive task runs itself, every time, without the manual work. No calls needed. We work async, in text. What is the one task you would automate first if it ran itself?
one automation that runs every day beats ten half built ones