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Most landing pages I'm asked to fix have the same problem: they talk about the business before the customer.
The structure I start with for a Framer landing page:
1. Headline: the result your customer wants, in their words
2. Proof right under it: logos, a review or a number
3. The problem you solve, and who it's for
4. How it works, in 3 steps
5. One clear call to action, repeated at the end
If a section doesn't help someone decide, it can probably go.
Launching something soon? Send me a message and I'll sketch the page structure with you.
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New here, so I'm slowly filling in my portfolio and getting to know the place. So far I like it.
Here's an extract from Software Intelligence, a Framer site I designed and built a few months ago for an enterprise data consulting startup.
The visual idea mirrors what they do with data: compact blocks that animate, break apart and recompose, like charts taking shape. Few effects, all consistent, everything managed through the CMS.
If you have a minute, take a look at the full case study.
I'd love to know what you think, especially whether the motion supports the content or ends up overpowering it.
You're very welcome, Francesco — glad the note landed. The motion in that extract really does the heavy lifting for the content, so keep sharing your work here. Looking forward to seeing what's next from you. ✌️
Zenith — Wellness Landing Page
Websites for wellness studios often make the mistake of overloading the user with class grids, schedules, and pop-ups right at the start. For Zenith, my goal was the exact opposite: I wanted the user interface to feel as quiet and restorative as stepping into a physical studio.
Instead of boxing content into rigid rows, the desktop layout relies on expansive whitespace to create a sense of scale. The large serif headline commands attention on the left, but it is given massive breathing room, counterbalanced by a soft-focused, ambient hero image. This intentional asymmetry draws the eye down the page naturally, rather than forcing it through dense blocks of information.
Most booking platforms overwhelm users with choices. To prevent choice fatigue, the primary call-to-action ("Book Your Session") is isolated as a single clear destination. It uses a rich, grounded forest green that stands out cleanly against the warm cream canvas, providing a clear visual anchor without screaming for attention.
When scaled down to mobile screens, the layout drops the secondary elements entirely, keeping the focus locked onto the core value proposition and a seamless path to scheduling.
One booking button makes sense.
Kajabi Life Coach Website Design & Development
The client needed a professional website that would communicate their life coaching services more effectively, build trust with potential clients, and make it easier for visitors to understand their coaching approach and take the next step.
I helped bring this vision to life by designing and developing a Kajabi website with a welcoming visual direction, clear content structure, and intuitive navigation. The focus was on presenting the coaching services in a more engaging way, creating a smoother visitor experience, and making it easier for prospective clients to connect with the coach and explore available opportunities for personal growth.
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Love how clean and intentional everything feels.