What if forgotten stories didn't disappear, they simply waited to be found?
Meet Bramble, one of the last Story Fishermen. Every forgotten tale drifts into the Endless Story Sea, where stories slowly fade into silence. Gentle, endlessly curious, and quietly patient, Bramble spends every night rescuing these lost stories with his handcrafted story net, believing every story deserves another chance to be discovered.
This project was created entirely in Recraft Studio, exploring Bramble as a complete mascot system through a custom wordmark, character turnaround, expression and pose sheets, stickers, branded applications, and consistency across multiple touchpoints. Every visual element was designed to reinforce one cohesive fictional world where no story is ever truly forgotten.
Because every story deserves another chance to be told.
A self-initiated experiment in building a snack-brand concept from scratch using AI as a creative collaborator.
Starting with unexpected flavour pairings, I developed ODD PAIR into a complete visual identity: logo, typography, colour palette, packaging, mascot, iconography, campaign imagery and short commercial-style videos.
My toolkit:
• ChatGPT / Codex — concept exploration, brand messaging, creative direction and iteration.
• GPT image generation — product imagery, packaging visualisations, mascot explorations and lifestyle mockups.
• Higgsfield — turning selected stills into short brand films.
• Figma — bringing the assets together into the final brand presentation.
The process wasn’t one prompt and a finished result. I refined packaging consistency, lighting, compositions, human expressions and video movement—keeping what supported the brand and reworking what felt artificial.
Total time: 2 Days ( Concept + Final outcome)
AI helped me explore and produce. My role was to direct, select, refine and connect everything into one recognisable brand.
Stay weird. Snack well.
Concept project. AI-assisted imagery and mockups illustrate a proposed brand experience, not an actual commercial launch.
Full case study here : Click here
A poster exploring Steve Jobs’ journey through hierarchy, typography, imagery, and a timeline designed to make the story easier to follow.
I designed multiple iterations of this poster while experimenting with different visual directions, layouts, and styles.
A timeline inside a poster sets up two competing reading orders — the eye goes to the portrait first, the chronology wants to pull it left to right, and whichever one you weight decides if the thing is read as an image or as a chart. Across the iterations, did the timeline stay...