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Meet THORN — the world's toughest berry. A wild sea buckthorn from 12,000 ft in Spiti Valley, and the sourest mascot I could invent. Built end-to-end in Recraft for the Mascot Challenge: one character, one model sheet, every touchpoint. Don't call him cute!
Recraft project link: https://www.recraft.ai/project/ee5776d1-770e-4446-b0ab-14a174084515
THORN is a wild sea buckthorn berry from Spiti Valley, 12,000 feet up in the Indian Himalayas, where winters hit −30°C and only the stubborn survive.
He is the smallest thing on the mountain and acts like the biggest — a berry with a crown of thorns, a permanent scowl, and a...
The network for creativity
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Marigold is a one day concept for envato's human by design challenge. i set the direction in real photography first then generated against that standard.
Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
One idea, held all the way through: name, object, photography, palette, motion.
That's the whole pitch for how I work.
AQUILIFER — a brand I built around this: jewelry as something carried, not worn.
The name comes from Roman military rank. The aquilifer carried the standard, the one thing the legion couldn't afford to drop.