Bilsoft makes accounting software used by more than 100,000 businesses in Türkiye, but its website had one big problem: you had to know a product’s name to find it. I redesigned it around what business owners actually need. The 30+ products are now grouped into four clear families, I designed the pages in grey first so the layout came before the colours, and orange is used only for the next click. The result is 142 desktop pages and 142 mobile pages, all built on one simple system.