TIRTIR – European Market Expansion, Global Rebranding & Brand Activation

AUTHOR Consulting was appointed to support TIRTIR's expansion into the European market through a comprehensive brand development and activation strategy. Working across branding, creative direction, packaging refinement, campaign development, retail experience, and market positioning, the project was designed to introduce the Korean beauty brand to a new international audience while preserving its distinctive identity.

The scope included strategic consulting, rebranding support, packaging updates, campaign development, European market adaptation, retail launch planning, flagship store creative direction, and experiential activations. AUTHOR Consulting also led brand awareness initiatives through targeted media placements, fashion week activations, exclusive brand dinners, and integrated marketing campaigns designed to establish TIRTIR within the luxury beauty and fashion landscape.

The project culminated in a successful European market entry, flagship retail presence in Seoul, enhanced brand visibility, and significant commercial growth, helping position TIRTIR as one of the most recognized emerging Korean beauty brands within the international market.

Services • Brand Strategy • European Market Entry Strategy • Rebranding & Packaging Development • Creative Direction • Campaign Development • Retail & Store Launch Strategy • Experiential Marketing • Event Production & Brand Activations • Media & Communications Strategy