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Dr. Barbara Sturm — Serum
This project focused on technically producing a cosmetics advertisement, conveying the idea that advanced technology goes into every single drop of serum.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
Looking back, there’s a lot I’d approach differently now. But that’s also what I like about revisiting older work. It was a huge learning experience and one of the first projects where I got to think about a brand as a whole system, not just an identity.
And the nice part: it did its job.
The brand carried BRYO through those early two-person stages, and the identity is still part of the company today as they’ve secured funding, grown the team and moved forward with a pretty ambitious vision for industrial AI.
Finally put the full case study together here ↓
Premium Design :)
the blue and pink shapes look so fun
I gave myself the task of gathering some cool references of motion work for my own creative development, but I also wanted to share them with the Contra community. This one is a great example of 3D and 2D mix, with great text animation. I don't do a lot of 3D work, but I have always loved the way it looks and it definitely brings videos like this one to a whole other level.
Created by the team at https://www.ravie.co/
One of my favorite trends lately is how brands use 3D objects in the identity. Love what you did here building a unique world.
