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Visual Identity & Merch Design: Step-by-step Running Club (1/2)
Step-by-Step is a community-driven running club built on pace, rhythm, and consistency.
The logo is constructed from horizontal bars that mimic stacked steps, a literal nod to the name step-by-step. Each line represents progress, like a visual progress bar, coming together to form a runner in motion. The even spacing creates a metronomic rhythm, reinforcing the idea that growth comes from steady, repeatable effort.
Paired with a vibrant palette, structured form, and classic typography, the identity feels disciplined and enduring — not trend-chasing, but built to last.
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You can see full project presentation here.
Feel free to like, comment and follow, kindly appreciated.
This identity for CTRL+SHIFT is a masterclass in high-end positioning. Using 3D ASCII and glyph dithering creates that "editorial and confident" feel that moves far beyond basic decoration.
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