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Creatives on Contra have earned over $150M and we are just getting started
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What if Netflix had grown out of Bombay’s golden age of cinema?
I’ve always loved the idea that design can tell you where something comes from, so I wanted to imagine a version of Netflix that didn’t come from Silicon Valley, but from Bombay’s Art Deco cinema culture of the 1930s and 40s.
That meant looking beyond the obvious visual treatment and asking what the experience itself might have been.
The homepage becomes a cinema program.
The mobile app becomes a pocket guide.
Film recommendations become show listings.
And suddenly, even a “My List” feels a little more like something you’d keep in your ticket stub collection.
I kept the visual language rooted in Bombay Deco: geometric typography, symmetry, strong verticals, stepped forms, warm reds and creams, and the kind of theatrical graphic language you’d find around the city’s cinema halls.
The fun part was imagining how a product built for infinite scrolling might feel if it had inherited the sense of occasion that came with going to the cinema.
What modern product would you love to reimagine through the visual language of its own place and time?
looking soo esthetic... great work!!
Building Hanif's brand identity packaging, mobile, and apparel, unified by one flower and one flavor story.
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More conversion tests, UI breakdowns, and real builds: x.com/rightnextstep
A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
Looks very nice welldone
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