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Tchê Poker — Brand, Social Media & Digital Marketing
I work on the creative and digital marketing strategy for Tchê Poker, developing a consistent visual communication system for tournaments, promotions, online events and player acquisition campaigns.
My role goes beyond graphic design. I help organize how the brand communicates across Instagram and digital channels, combining visual identity, social media management, promotional campaigns and lead generation strategies.
For this project, I developed a complete communication campaign for a 500K GTD online poker series, creating different visual assets while maintaining the same brand identity throughout the event.
My responsibilities included:
Graphic Design & Art Direction
Creation of tournament flyers, promotional campaigns, schedules, ranking prizes and special event materials.
Visual Identity Standardization
Maintaining consistent typography, colors, visual hierarchy and brand elements across multiple pieces and campaigns.
Tournament Information Design
Transforming complex information such as schedules, buy-ins, stacks, guarantees and tournament formats into clear and organized visual communication.
Social Media Management
Creating and organizing content for Instagram before, during and after tournaments.
Real-Time Event Communication
Publishing relevant tournament updates and information so players can follow what is happening in real time.
Promotional Campaigns
Development of campaigns for ranking prizes, deposit bonuses, High Roller tournaments and special events.
Online Event Promotion
Creating the visual communication and promotional structure for online poker events.
Instagram Automation & Lead Generation
Using Instagram automation to turn interactions with campaigns into leads and potential new players for the club.
The main challenge is to communicate a large amount of information without losing visual impact. Poker players need to quickly understand dates, guarantees, buy-ins, tournament formats and promotions.
My goal is therefore not only to create attractive designs, but to build a visual and marketing system that helps the brand communicate clearly, generate engagement and convert its audience into active players.
Services: Graphic Design • Social Media Management • Art Direction • Event Marketing • Visual Identity • Lead Generation • Instagram Automation
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