The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Tixo - From Calm to Chaos and Back
My first concept was a traditional relaxation advertisement: calm, clean, and visually polished - but too familiar.
So I reversed the idea. Instead of starting with calm, I started with chaos.
I rebuilt the ad around a cinematic chase, using stress and noise as a visual metaphor. When the character opens Tixo, the chaos disappears and the story moves into a peaceful forest.
This submission shows the full creative process: the first concept, the decision to change direction, asset creation in Envato, sound design, music experimentation, editing, and the final advertisement.
Envato - ImageGen, VideoGen, VoiceGen, SoundGen and creative assets
Suno - final soundtrack
Kdenlive - editing and sound mixing
Tixo App - featured product
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Human by Design
This project explores the relationship between human creativity and AI—not as competitors, but as collaborators.
Rather than creating a fully AI-generated film, I focused on documenting a real creative workflow.
The screen recordings of ChatGPT and Envato are real, and most of the visuals were created using Envato Elements assets. AI was intentionally used for only a small number of cinematic shots to support the narrative, while the creative direction, research, prompt development, editing, and storytelling remained human-led.
ChatGPT served as a creative collaborator throughout the project, helping me refine the concept, structure the narrative, improve prompts, and strengthen the overall story.
The goal wasn't to show what AI can create alone—but what humans can create when they know how to direct it.
Proud to submit this project for the Envato × Contra AI Creative Challenge.
#HumanByDesign #Contra #Envato #AI #CreativeDirection #PromptEngineering #DesignProcess #GenerativeAI
This caught my attention immediately. The transitions are really well executed. I'm curious—what part of the creative process took the longest for you?
oof! finally able to share the final piece!!
if you haven't been keeping up with my updates:
⭐ on day 1 I brainstormed alongside Gemini, merging my ideas with theirs and ending up with an outline of what I wanted to do for this challenge
⭐ day 2 I collected the raw footage I filmed and started putting together a folder with all my assets
⭐ day 3 I dove into Envato for the first time in years and found stock video, music and sfx, and used AI to alter both one of my own clips and a stock one
⭐ day 4 was for the final touches, where I recorded the voiceover and put all the other assets together into the video you can see below - my final submission!
(I also attached a screenshot of what my final project folder looked like - organized by source of each asset)
my biggest AI win was definitely the clip where I asked it to replace my water bottle with the coffee machine and it mimicked my rings and tattoos without me even asking
my AI flop, where I decided to intervene because AI just didn't do it justice, was the voiceover - it just felt off and emotionless, and instead of trying to tweak it to perfection I decided to just pick up the mic and do it myself!
I'm also gonna be sharing this final video on my Instagram @freelancingwithsilvia - feel free to follow me there for all the freelancing vibes 🤩
My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?