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Ipswich.co.uk is an independent local news outlet covering Ipswich, a town in Suffolk, England.
I landed on an Old English “I” character, which I modernised to feel a bit more approachable and distinctive as a logo.
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Primetube - Visual Identity for a Video Streaming Platform
When I started on Primetube, the brief was simple but sharp: this is a platform for real videos that pull users in — the brand needed to say that before a single word was read.
So I built the mark around one idea — merge the "P" with a play button. It's a small piece of visual logic, but it's the kind of detail that makes a logo feel inevitable once you see it, and forgettable if you don't nail it.
The P-plus-play merge is a crowded corner of the map - half the streaming apps on a phone have some play triangle folded into a letter - so the thing that actually separates Primetube here is the app icon, where the cut-through counter gives it a shape the others don't have. If...
A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
