Been experimenting with bringing the KICKASS.RECIPES identity into motion, and this time I used Omni Flash 1.1 to create a short brand film.
The idea was to see how the visual identity could translate beyond a static logo into something that feels like an actual fitness brand.
From cycling footage and athletic imagery to branded shakers, apparel, outdoor advertising, and the custom K+A monogram, the film explores how the identity behaves across different environments.
Kept the direction focused on electric blue, black, sharp typography, and energetic transitions that match the character of the brand.
A fun little exploration of brand storytelling, motion, and AI-assisted filmmaking.