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Oriva Health is a preventive and performance clinic focused on long-term wellbeing and personalized care.
The goal was to create a brand identity that feels modern, trustworthy, and refined avoiding overly clinical or generic healthcare visuals.
The visual direction is minimal and structured, with a clean typographic system and a distinctive symbol that adds subtle uniqueness while maintaining a sense of calm and professionalism.
The result is a brand that feels elevated, clear, and aligned with a premium healthcare experience.
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More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.
This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...
What if a space brand didn’t just look futuristic — but felt like it was already living in the future?
For XPACE, the goal was to build a visual identity that could turn the idea of space exploration into a complete and immersive brand experience.
The identity combines a bold typographic system, a high-contrast visual language, and electric blue accents against deep black to create a futuristic presence that feels precise, technological, and unmistakably XPACE.
But the identity didn’t stop at the logo.
The system was extended across digital interfaces, web design, favicon and UI icons, access cards, board passes, and branded applications — creating a consistent experience across every touchpoint.
Every detail was designed to make XPACE feel less like a brand inspired by the future, and more like a brand built for it.
XPACE — Visual Identity System.
Looking to build a visual identity that goes beyond a logo?
Let’s create something with a world of its own.
The identity system feels cohesive because the typography, electric blue accents, and image language all push in the same direction. Extending that logic into interfaces and packaging is what makes XPACE feel like a real world, not just a futuristic logo.
Spent the last few months rebuilding the digital presence for Shiva Group, a multi-brand automotive dealership group running JLR, Mahindra, Triumph, KTM, Bajaj, and MG Select showrooms across North India.
New site architecture, cleaner model pages, a live outlet locator across 50+ locations built entirely on Framer. Genuinely happy with how it turned out, and it's already paying off for them too, with $1.2M+ in vehicle bookings coming through the site in the first month!
Running JLR, Mahindra, Triumph, KTM, Bajaj and MG under one coherent site architecture without it feeling generic is genuinely hard, those brands pull in very different visual directions. How much did each individual brand's voice have to bend to make the system hold together?