Hi everyone! 👋

For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.

Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life. 

One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind. 

Check out the process video below! I'd love to hear your thoughts on the project 🍒😍

love seeing your process for this!

Apocrypha: Human by Design

For the EnvatoChallenge, I wanted to explore a different relationship between AI and creativity.

I created Apocrypha, a collectible card universe where every artifact begins as an AI-assisted concept but only becomes part of the archive through human taste, creative direction, and design.

Instead of asking AI to create finished pieces, I used Envato as the main creative toolkit throughout the entire project. I explored its stock image and video library to build moodboards, collect textures, study compositions, and define the visual language of the world. I also used Envato AI to generate concepts for characters, artifacts, and environments, then refined, combined, and reworked them into a cohesive universe. Some of the concepts were even manually painted over to push them beyond the original AI output.

Alongside the cards, I designed ArchiveOS, a living creative bible where I organize collections, lore, references, prompts, and every creative decision behind the project. It became the place where the entire world of Apocrypha could grow consistently.

The biggest creative decision wasn't generating images. It was deciding what deserved to exist. Knowing when an idea felt wrong, when an artwork needed more work, when a concept should evolve, or when it should be discarded completely. AI gave me possibilities, but every final artifact exists because of human judgment.

I'd love to hear what you think about this approach to AI-assisted worldbuilding.

💯