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A big celebrity moment can drive initial interest but can it sustain a brand alone in 2026? Curious to hear your thoughts.
#celebritybrands #brandstrategy #creativedirection
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What makes a brand feel more memorable?
I think a mascot can be one of many ways to make a brand more recognizable, expressive, and engaging.
Yet there are still so many brands that don't have a mascot of their own.
So I decided to imagine what a mascot for Chobani could look like.
Meet the Yogurt Sprite, a little magical creature born from a swirl of creamy yogurt.
But I didn't want it to remain just a static character, so I brought it to life with Rive, adding a little movement and personality.
Do you think this mascot feels like a good fit for Chobani?
Before we begin working on any branding project, we use Curative Intelligence to explore ideas, challenge conventional thinking, and establish the creative direction.
Err-relevant is something particularly fun that we're developing at The RLVNT Studios.
Now, I'd love your inputs. Which visual direction do you think we should take forward into the main production stage?
6 votes
Ends in 1d
This morning: a design exploration.
Tonight: a whole brand.
Calling. Numbered, glitched, answered.
Case study dropping soon.
Pick up.