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A big celebrity moment can drive initial interest but can it sustain a brand alone in 2026? Curious to hear your thoughts.
#celebritybrands #brandstrategy #creativedirection
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most people treat good creative like a "vibe": grab a hook, add some UGC, ship it, see what sticks.
But every high-performing ad I've studied shares one thing: someone did the unglamorous work before a single frame was shot.
A real strategist has already:
Read the reviews, especially the 3-star ones, which show what almost stopped the sale
Studied the customer's language, not the brand's
Mapped what the product replaces and why people finally left the old way
Identified the lasting force behind the purchase: status, fear, belonging, or ease
Reviewed what's working in the account and why it's starting to fatigue
Creative is downstream of strategy. If your first question is "what hook should we use," you're not creating from insight. You're guessing with better lighting.
Brands that scale understood their customer before they understood the algorithm.
Research first. Creative second. Every time
What happens when a brand leaves the screen?
That's the bit of design I'm interested in.
The spaces.
The screens.
The motion.
The physical stuff.
The moments people actually remember.
I've spent the last few years working across experiential, brand, film, motion and digital turning ideas into experiences rather than just assets.
So I pulled together 51 seconds of some of the work I've been lucky enough to be involved in.
Experiential Design Director.
That's the job.
Here's the noise. 🔊
designdirectionInteractive DesignMotion DesignUI DesignAdobe After EffectsAdobe Premiere Proexperientialdesignbrandexperience
Love how this goes beyond screens
Bringing futuristic concepts to life through motion design and AI video workflows. 🏁 Looking to elevate your brand’s visuals? Let’s connect!
Cinematic