Been thinking lately, do “imperfect” beauty campaigns suddenly feel more interesting than polishe...Been thinking lately, do “imperfect” beauty campaigns suddenly feel more interesting than polishe...
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Anita's avatar
Anita Autorino
max
• 1d
Been thinking lately, do “imperfect” beauty campaigns suddenly feel more interesting than polished ones?
I have been noticing more cosmetic brands using distorted reflections, strange closeups, blur, cropped faces, and uncomfortable angles. To be honest, I think it works because perfection has become predictable now that we are immersed in an AI era where replication is soooo easy 😒
Distortion slows people down and it adds some tension and emotion to visuals that would otherwise feel too polished.
What started in punk visuals was originally a reaction against perfection and the "norm". Which makes me wonder… now that AI is making everything cleaner, faster, and more polished, is distortion becoming the new punk?
🤔 Curious if others are noticing this shift too.
distortedportraitsdistortion
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SUMMAN's avatar
SUMMAN SABA
• 2h
Amazingggg!
Atolani's avatar
Atolani Adegbesan
• 1d
Superb
Akinkunmi's avatar
Akinkunmi Ayo
• 21h
looks good
Anita's avatar
Anita Autorino
max
• 20h
They do! I think it's a very interesting trend!
Sharon's avatar
Sharon Olusanya
• 12h
Awesome!
BrightStudios's avatar
BrightStudios® logo
BrightStudios ®
max
• 8h
I feel the same way, it seems now the thing is to be a little imperfect with everything
Anita's avatar
Anita Autorino
max
• 2h
Agreed! I think that people want to see the "craft" more.
Zumair's avatar
Zumair Shamsi
• 7h
Oh my! love the art direction and concept😍 ngl this does feels unique and creative and definitely not ai.
Anita's avatar
Anita Autorino
max
• 2h
Totally not AI, and that's the point! I feel like they are super original and aligned with the brand strategy for each
Pradyumn's avatar
Pradyumn Vaishnav
max
• 5h
Honestly I think you’re onto something here. Perfect visuals are becoming so easy to generate now that imperfection suddenly feels more human, intentional, and emotionally interesting again.
Distortion, blur, strange crops, tension, all of it forces people to actually pause and...
Anita's avatar
Anita Autorino
max
• 2h
I couldn't agree more! And it's a tendency I am seeing more and more in design or product shots.
Munzir's avatar
Munzir Kareem
pro
• 4h
Solid!
Emmanuel 's avatar
Emmanuel Bliss
• 3h
I think we're entering a phase where authenticity is becoming more visually valuable than perfection.
Anita's avatar
Anita Autorino
max
• 2h
Agreed! Also not saying that perfection isn't cool, on the contrary, I believe each aesthetic has their own place as long as the strategy for the brand justifies it
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