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rejected logo redesign for a premium luxury home building company
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A few mascotte tests that sadly will never see the light of day. Client decided to stick to "normal" branding. 😭
It is certainly their loss! This would've been such a memorable mark. Love it :D
🚀 DAY 14 - POSTING LEGENDARY DESIGNS HISTORY - FOLLOW FOR MORE 🚀
The 2014 Airbnb rebrand by British designers Paul Stafford and Ben Wright is a landmark in modern identity design. Moving away from the company’s original blue script, they introduced the "Bélo," a minimalist symbol representing "belonging." To capture the brand's soul, the duo embedded their team at Airbnb’s headquarters and sent designers to stay with hosts across four continents. The resulting logo is a synthesis of four icons: a head, a location pin, an inverted heart for love, and the letter ‘A’. However, the launch was met with controversy over its striking similarity to the 1975 logo for the Azuma Drive-In, designed by Akisato Ueda.
🚀 DAY 12 - POSTING LEGENDARY DESIGNS HISTORY - FOLLOW FOR MORE 🚀
Wieden+Kennedy London's design process for the Formula 1 logo, unveiled in November 2017, was a meticulous, fan-informed endeavor led by Executive Creative Director Richard Turley. Tasked with rebranding the sport for the first time in 23 years, the agency began with a six-month global research study engaging Formula 1 fans to understand their emotional connection to the sport. This revealed a desire for a modern yet authentic identity that honored F1’s heritage while embracing its future as a dynamic entertainment brand.
This logo is freaking iconic! Everything about it is perfect
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