🚀 DAY 12 - POSTING LEGENDARY DESIGNS HISTORY - FOLLOW FOR MORE 🚀

Wieden+Kennedy London's design process for the Formula 1 logo, unveiled in November 2017, was a meticulous, fan-informed endeavor led by Executive Creative Director Richard Turley. Tasked with rebranding the sport for the first time in 23 years, the agency began with a six-month global research study engaging Formula 1 fans to understand their emotional connection to the sport. This revealed a desire for a modern yet authentic identity that honored F1’s heritage while embracing its future as a dynamic entertainment brand.