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Crystal Garden Terrariums — Brand & Website Redesign
Before this project, Crystal Garden Terrariums existed only on Instagram. No website, no owned digital presence — just a beautiful product line with nowhere permanent to live online. Link to project: https://crystalgardensterrarium.base44.app/
The ask: give this local plant + décor shop a real home on the web that matched the warmth and craft of their products (terrariums, succulents, hanging plants, statues, pots, and figurines).
My process:
Discovery — studied their existing Instagram aesthetic and product photography to understand their visual voice
Brand refresh — designed a new logo and defined a custom color palette (soft greens, sky blue, warm neutrals) to reflect their organic, handmade feel
Build — designed and built the full site in Base44, structuring it around their product categories, an About section telling their story for the first time, and a Care Guide to build trust with customers
Launch-ready — mobile-responsive, Instagram-integrated, and built to grow with them
The result: a small business that now owns its digital presence — not just borrows space on a platform it doesn't control.
This one's a favorite because it's exactly the kind of impact I want to keep making: helping local businesses look and feel as good online as they do in person. 🌿
This is great work Naima, very good work
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My client generated over $100K with their old checkout page and a $45 product 😳
This redesigned version doesn't just look better, it introduces:
- stronger value positioning
- strategic cross-sells
- added value
This alone creates opportunities to significantly increase average order value (AOV) and even support higher pricing (2x current price).
Great design isn't just about aesthetics, it can directly impact revenue (if you study how).
Do you think Version 1 would convert and better present a higher price?
16 voted
44%
20 voted
56%
36 votes
Closed
At the end results matter.
👀 create a website for a small business? for a $15k prize? ya don't sayyyyy, will check back in soon 🤫
Which design would you choose first? Design A or Design B? Let us know your favorite and why! 🤎
4 voted
31%
9 voted
69%
13 votes
Closed
Design B
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