this is a UX/UI design and brand identity project for LOOP, a mobile app for waste management and recycling. recycling is supposed to be simple. nobody designed it that way — until now. LOOP combines collection schedule management, intelligent item recognition, and local recycling information into one simple, location-aware app experience. the real barrier between people and correct recycling isn't motivation, it's information. that's the problem this app design was built to solve. as a UX/UI designer and brand designer, this is the kind of project I love — turning a confusing daily task into something simple and intuitive.

Fantastic work🔥👏👏

I see two simple directions here, but this choice will shape how the logo looks across the products later on. One keeps the logo without an outline, with white as the dominant background. The other adds a white outline, giving us more room to use purple, pink, or similar colors as the dominant background. Which direction feels more right to you?

with outline highlights..