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I supported business development through lead generation, prospecting, market research, client outreach, and business opportunity research. I also identified potential prospects and supported customer communication, contributing to the company’s growth by helping build a stronger pipeline of potential clients and business opportunities.
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Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Meta Ads B2B SaaS Lead Generation — 1,000+ Leads in One Month
I managed Meta Ads lead-generation campaigns for a B2B SaaS business, with the objective of reaching relevant business decision-makers and generating qualified opportunities for the sales pipeline.
The campaigns targeted audiences including business owners, HR professionals, managers, and organizational decision-makers using a combination of audience research, targeted messaging, lead forms, WhatsApp, website journeys, and retargeting.
My Role
I worked across:
Meta Ads campaign strategy
B2B SaaS lead generation
Facebook & Instagram advertising
Audience and market research
Decision-maker targeting
Campaign & ad-set structure
Instant Form campaigns
WhatsApp lead generation
Website conversion campaigns
Ad copy & creative strategy
Retargeting
Budget optimization
CPL monitoring
Lead-quality analysis
A/B testing
Continuous campaign optimization
Campaign Result
🚀 1,000+ B2B leads generated in a single month
The strategy wasn't focused simply on generating the cheapest possible leads. I worked to connect advertising with the wider sales process:
Target Audience → Ad → Lead → Qualification → Follow-up → Demo/Opportunity → Customer
My experience on both the marketing and sales sides of SaaS helped me evaluate campaigns beyond clicks and lead volume, with greater attention to prospect relevance and the potential to move leads through the sales pipeline.
This project demonstrates my experience using Meta Ads as a scalable B2B lead-generation channel for SaaS businesses.
Detailed campaign screenshots and performance evidence are available on request.
Google Ads B2B SaaS Lead Generation — UK & Pakistan
I managed Google Ads campaigns for a B2B SaaS business targeting the UK and Pakistan, with the objective of generating conversions and qualified business opportunities while maintaining cost-efficient campaign performance.
The campaigns were designed to reach business owners, HR professionals, managers, and organizational decision-makers actively searching for relevant software solutions.
My Role
I worked across:
Google Ads campaign strategy
B2B SaaS lead generation
UK & Pakistan market targeting
Search campaigns
Keyword & search-intent research
Decision-maker audience targeting
Campaign & ad-group structure
Conversion-focused ad copy
Bid & budget optimization
Search-term analysis
Negative keyword optimization
Conversion tracking
Remarketing
Performance monitoring
Continuous campaign optimization
Campaign Performance
The broader SaaS Google Ads performance included:
📊 2.50M impressions
🖱️ 112.99K clicks
🎯 32.38K tracked conversions
💷 £0.30 cost per conversion
💷 £0.09 average CPC
📈 28.68% conversion rate
The Strategy
For SaaS marketing, generating traffic isn't enough. The campaign needs to connect advertising with actual business opportunities.
My approach focused on:
Search Intent → Relevant Ad → SaaS Solution → Conversion → Qualified Opportunity → Sales Process
By combining keyword intent, audience targeting, campaign optimization and conversion data, I focused on reaching relevant prospects while controlling acquisition costs across both markets.
This project demonstrates my experience using Google Ads for international B2B SaaS customer acquisition and lead generation.
Detailed campaign screenshots and performance evidence are available on request.
Performance MarketingGoogle AnalyticsGoogle Tag ManagerGoogle Ads Specialist Lead GenerationGoogle Ads
Meta Ads Software Development Lead Generation — 500+ Leads
I managed a Meta Ads lead-generation campaign for software and web development services in Pakistan, with the objective of generating a high volume of relevant leads while working with a very limited advertising budget.
The campaign operated at approximately £5 per day — not £5 per month — and generated 500+ leads within one month.
My Role
I worked across:
Meta Ads campaign strategy
Software development lead generation
Audience & market research
Business owner and decision-maker targeting
Campaign & ad-set structure
Lead Form campaigns
Ad copy & messaging
Creative testing
Audience testing
Budget optimization
CPL monitoring
Retargeting
Lead-quality analysis
Continuous campaign optimization
Campaign Results
🚀 500+ leads generated in one month
💷 Approximately £5/day advertising budget
🎯 Best CPL: £0.26
📊 442 leads from £113.67 spend in one campaign
👥 94.8K reach
📱 228.6K impressions
The Strategy
With a limited daily budget, the priority was not simply increasing reach. I focused on identifying relevant audiences, developing clear service-focused messaging, testing campaign variables, and continuously reallocating the available budget toward better-performing opportunities.
The customer-acquisition journey focused on:
Target Audience → Ad Creative → Lead → Qualification → Follow-up → Sales Opportunity
This project demonstrates my ability to manage budget-conscious Meta Ads campaigns while generating lead volume for software and technology services.
Original campaign screenshots and detailed performance evidence are available on request.
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