I designed this hero section for a parenting-focused landing page, with the goal of immediately c...I designed this hero section for a parenting-focused landing page, with the goal of immediately c...
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I designed this hero section for a parenting-focused landing page, with the goal of immediately communicating the offer, building trust, and driving visitors toward the primary CTA.
The design focuses on:
✦ Strong, benefit-driven headline hierarchy
✦ High-contrast CTA for better visibility
✦ Strategic use of pink to emphasize key messaging
✦ Warm lifestyle imagery to build emotional connection
✦ Clean structure designed for conversion
✦ Responsive-friendly layout for a GoHighLevel funnel
Built with clarity, emotional positioning, and conversion in mind — not just aesthetics.
Where should the photo live - behind the words or beside them?
Same pilates studio, same headline.
01 - Photo as the background. Full-bleed atmosphere: the room wraps around the words. Immersive and cinematic, but the text only survives thanks to a darkening overlay laid over the image.
02 - Photo beside the text. A clean split: words on calm ground, the room in its own column. Everything readable at a glance, the trade is a little less drama.
One sells the feeling. The other sells the clarity. Which hero would make you book the class?
Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.
The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!