The interesting part here wasn't rewriting the page. It was figuring out where the funnel was act...The interesting part here wasn't rewriting the page. It was figuring out where the funnel was act...
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Bhupen Das
• Sep 17
The interesting part here wasn't rewriting the page. It was figuring out where the funnel was actually losing people.
I mapped a fictional B2B SaaS funnel from the landing page through trial-to-paid and looked at what could be causing friction at each step.
The main issue I found was on the landing page: the product made sense, but the buyer's actual situation and reason to act weren't coming through clearly enough.
I then worked backwards from that diagnosis and showed what I'd change in the messaging, rather than rewriting the page just to make it sound better.
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