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Taste Test
I’m exploring two homepage hero directions for a Coffeebar concept and testing which one feels stronger for the brand.
Direction 1 leans more editorial and product-focused, with a cleaner cream layout, image grid, and a stronger emphasis on coffee culture and product discovery.
Direction 2 feels more immersive and lifestyle-driven, using full-bleed photography, darker overlays, and a warmer coffeehouse atmosphere to create more emotion and brand personality.
Both directions can work, but they communicate slightly different things:
Direction 1: clean, curated, product-forward
Direction 2: warm, emotional, lifestyle-focused
I’m leaning toward the second direction because it feels more human and memorable, but I’d love to hear which one feels stronger at first glance.
11 votes
Ends in 1d
This DIRECTION 2 really stands out. The effort and thought behind it are obvious, and it shows in the final result. Keep pushing like this, you're building something remarkable.
Direction 2 for sure. Coffee is a sensory experience and the full-bleed photography captures that atmosphere in a way Direction 1 just doesn't. The cream layout is clean but it feels more like a product catalog.
good work!
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