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Decoded how Oraimo dominates the market by focusing on Lifestyle Positioning rather than just technical specs. Here are my top 3 PR takeaways for tech brands trying to connect with a young, upwardly mobile audience:
📱 Sell the Experience: Your product isn’t a spec sheet; it’s an essential part of their lifestyle.
⚡ High-Impact Copy: Direct, punchy messaging wins with mobile-first consumers.
💡 Cultural Hook: The narrative must align with where the audience already is.
Read my full brand breakdown and strategic analysis below. 👇
What tech brand's PR narrative do you admire right now?
#PRStrategy #Copywriting #Oraimo #BrandTeardown #AIPowered
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I wrote a great hook for this one..
That's a fib, but here's a truth, you sell more when you fit into your customers' routines.
Need an example? Afters is for finding underground parties in Berlin. There are so many ways people can find parties from Resident Advisor to posters on lampposts.
The easy CTA for a brand like Afters is "Find Underground Parties in Berlin".
Short, clear, to the point,
But most people already search on Resident Advisor, how would that line convince them to change their behaviour and search Afters? Unfortunately being a "cooler" app doesn't motivate many people.
With a clear strategy, I delivered a way in that RA could never hope for.
Afters pulls from sources where line ups are posted last minute or after the event – Telegram groups, fan websites, Soundcloud – and being for people in the scene, they're the kind of folk who go to a party for the vibe and look up DJs after the fact.
So I did the opposite of what you'd expect.
If you want to know who you just danced to, ask Afters.
Instead of competing to be the place to find parties in the future, I found a key moment the target audience has a problem that Afters is uniquely positioned to solve and built the strategy around it. No one can compete, because no one else works like Afters.
Problem -> Strategy -> Branding
Love it!
New Brand Identity project alert! 🚨
GATE108 is a forward-thinking ecosystem bringing together people, ideas, experiences and new ways of living, working and connecting.
We’ve been their long-term design partner, shaping and continuously evolving a flexible visual ecosystem across visual strategy, brand identity, creative direction, digital experiences, event assets, 3D motion and social media.
Inspired by the idea of GATE108 as a gateway into a multidimensional world of people, ideas and possibilities, we’ve built a brand system designed to move, adapt and grow across physical and digital spaces.
As the brand evolves, we continue to create new expressions while keeping the wider ecosystem cohesive, recognisable and ready for what’s next.
Love the tonality across all the shots, they really tie together nicely!
