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Here is a project I worked on 2 years ago and I'm proud of!
The goal was to create a minimal wordmark logo for the brand.
Carlux is a brand that deals in the sales of Luxury cars.
The logo had a car icon in a negative space, and I used a bold sans-serif font to depict the idea of the boldness and prestige people have when driving a luxury car.
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Strong wordmark direction. The negative space integration is particularly interesting — subtle but memorable. Especially effective for a luxury-oriented brand where restraint tends to amplify perceived sophistication.
Thanks for your kind comment
Appreciate that — glad the intent came through. I was aiming for a restrained, minimal direction where the negative space carries part of the identity. Interesting how subtle details often create stronger recall than louder elements.
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