I haven't opened Figma yet on my latest project. I'm designing the UX for an RWA marketplace, a platform where people invest in tokenized real-world assets. The brief is solid. The product is technically well thought out. There's a real opportunity here. But before I started designing, I just sat with it. Not sketching. Not wireframing. Just thinking about what it actually is. And the thing I kept coming back to was this: This platform is asking a complete stranger to put money into a digital token tied to a physical asset they've never seen, in a market most people don't fully understand yet. That's not a layout problem. That's a trust problem. And once I saw it that way, everything shifted. The question stopped being how should this look and became why would anyone feel safe enough to act here? That question changes what you show first. It changes what you hold back until later. It changes how you sequence information so the platform earns credibility before it earns a transaction. Most designers would have opened Figma and started with the homepage hero. I'm still in the thinking stage. And I think that's the most important work Ill do on this project. The best design decisions I've ever made weren't made in Figma. They were made before I opened it.

From Figma to Framer: I designed and built Qollective’s B2B website from scratch, with a focus on clear service navigation, responsive layouts and custom interactions.

A nature-led hero brings a human touch to an AI-focused consultancy.

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The nature-led hero is a nice counterweight to the AI positioning. Did you build the custom interactions natively in Framer or with code components?